The TIA QuEST Forum Customer Journey Working Group (CJWG):

  • Optimizes the customer journey for business success focusing on customer experience, digitization and service orchestration
  • Systemically collects and analyzes feedback and integrates the customer into the corporate processes as a corrective element using the Wireless Customer Experience (WCX)

CJWG Leadership

Ken Koffman

Maciej Lebedowicz

Wireless Customer Experience (WCX)

Measures value-creating items in the network, combining subjective user data based on real customer feedback with objective (technical) data to strategically model optimal value, providing the information needed to adapt services.

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